Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed., International ed. - Boston : McGraw-Hill / Irwin, 2009. - xxviii, 708 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780071263931 0071263934
Service industries--Marketing.
Customer services.
Marketing.
658.8 / ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed., International ed. - Boston : McGraw-Hill / Irwin, 2009. - xxviii, 708 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780071263931 0071263934
Service industries--Marketing.
Customer services.
Marketing.
658.8 / ZEI