Sales Promotion :
Mullin, Roddy.
Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins. - 4th ed. - London ; Philadelphia : Kogan Page, 2008 2008. - xx, 300 p. : ill. ; 24 cm.
Includes bibliographical references (p. 292) and index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
9780749450212
2007042310
Sales promotion.
Marketing.
HF5438.5 / .M85 2008
658.82 / MUL
Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins. - 4th ed. - London ; Philadelphia : Kogan Page, 2008 2008. - xx, 300 p. : ill. ; 24 cm.
Includes bibliographical references (p. 292) and index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
9780749450212
2007042310
Sales promotion.
Marketing.
HF5438.5 / .M85 2008
658.82 / MUL