Principles of Services Marketing /
Palmer, Adrian.
Principles of Services Marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, 2008 c.2008. - xvi, 606 p. : ill. ; 24 cm.
Includes Index.
Includes bibliographical references (p. [331]-340) and index.
9780077116279
94004289
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 1994
658.8 / PAL
Principles of Services Marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, 2008 c.2008. - xvi, 606 p. : ill. ; 24 cm.
Includes Index.
Includes bibliographical references (p. [331]-340) and index.
9780077116279
94004289
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 1994
658.8 / PAL