Services Marketing :
Bruhn, Manfred.
Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi. - Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006. - xxvi, 478 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-466) and index.
0273681575 9780273681571
2005053044
Service industries--Marketing--Management.
Customer services--Marketing--Management.
Business logistics--Management.
HD9980.5 / .B78 2006
658.8 / BRU
Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi. - Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006. - xxvi, 478 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-466) and index.
0273681575 9780273681571
2005053044
Service industries--Marketing--Management.
Customer services--Marketing--Management.
Business logistics--Management.
HD9980.5 / .B78 2006
658.8 / BRU