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Managing Brand Equity :

Aaker, David A.

Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker - New York : Free Press , c1991. - xiii, 299 p. : ill. ; 24 cm.

Includes bibliographical references (p. 277-287) and index.

ISBN: 0029001013

LCCN: 91010380

Subjects--Topical Terms:
Brand name products--Valuation--Management.--United States
Intangible property--Valuation--Management.--United States

LC Class. No.: HD69.B7 / A22 1991

Dewey Class. No.: 658.827 / AAK

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