Brand Portfolio Strategy :
Aaker, David A.
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. - New York : Free Press, c2004. - xviii, 348 p. : ill. ; 24 cm.
Includes bibliographical references (p. [323]-327) and index.
0743249380
2003063055
Brand name products--Planning.
Branding (Marketing)
Brand name products--Valuation--Management.
Brand name products--Management
HD69.B7 / .A2154 2004
658.827 / AAK
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. - New York : Free Press, c2004. - xviii, 348 p. : ill. ; 24 cm.
Includes bibliographical references (p. [323]-327) and index.
0743249380
2003063055
Brand name products--Planning.
Branding (Marketing)
Brand name products--Valuation--Management.
Brand name products--Management
HD69.B7 / .A2154 2004
658.827 / AAK