International marketing :

Onkvisit, Sak.

International marketing : strategy and theory / Sak Onkvisit & John J. Shaw. - 5th ed. - Abingdon, Oxon ; New York : Routledge, c2008. - 710 p.: ill.; 24 cm.

Includes bibliographical references and indexes.

9780415772617 (hardback) 9780415772624 (pbk.)

2007048946


Export marketing--Management.
Export marketing

HF1416 / .O55 2008

658.84 / ONK