Essentials of marketing /

Brassington, Frances.

Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, c2005. - vii, [4], 511 p. : ill. ; 27 cm.

Includes bibliographical references and index.

0273687859

2004047193


Marketing.

658.8 / B8239