Marketing for Hospitality and Tourism /
Kotler, Philip.
Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - New Delhi : Pearson Education, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
8129705095
2002002217
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT
Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - New Delhi : Pearson Education, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
8129705095
2002002217
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT