Reputation marketing : building and sustaining your organization's greatest asset /
Marconi, Joe.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. - New York : McGraw-Hill, c2002. - xiii, 232 p. : ill. ; 24 cm.
"American Marketing Association."
Includes bibliographical references (p. 225-226) and index.
0070587639
2001040327
Corporate image.
Corporations--Public relations.
Brand name products--Marketing.
659.285 / M3213
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. - New York : McGraw-Hill, c2002. - xiii, 232 p. : ill. ; 24 cm.
"American Marketing Association."
Includes bibliographical references (p. 225-226) and index.
0070587639
2001040327
Corporate image.
Corporations--Public relations.
Brand name products--Marketing.
659.285 / M3213