International marketing strategy :

Doole, Isobel.

International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe. - Australia : Thomson ,2004 2004. - 445 p. : ill. ; 26 cm.

Includes bibliographical references and index.

1844800253 1844800253


Export marketing--Management.
Export marketing--Management--Case studies.

658.848 / D6913