Principles of service marketing and management /
Lovelock, Christopher
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002. - xix, 436 p. : ill., ; 26 cm.
Previous ed.: 1999.
Includes bibliographical references and index.
0130950122 (pbk.)
Service industries--Marketing.--United States
Service industries--Management.--United States
658.8 / L9112
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002. - xix, 436 p. : ill., ; 26 cm.
Previous ed.: 1999.
Includes bibliographical references and index.
0130950122 (pbk.)
Service industries--Marketing.--United States
Service industries--Management.--United States
658.8 / L9112