Customer behavior :

Sheth, Jagdish N.

Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. - 2nd ed. - Australia : Thomson/South-Western, c2004. - xix, 487, 11, 14 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

0030343364

2002112213


Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

658.83 / S5545

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