Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - 707 p. (various pagings) : ill. (chiefly col.) ; 26 cm.

"International edition".

Includes bibliographical references and index.

0131273124 (pbk.)


Marketing.

658.8 / A7351