Marketing plans :
McDonald, Malcolm.
Marketing plans : How to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Amsterdam : Elsevier, c2007. - xvii, 675 p. : col. ill. ; 25 cm.
Includes index.
9780750683869(pbk.) 0750683864(pbk.)
2004556468
Marketing--Management.
Marketing--Planning
HF5415.13 / .M369183 2002
658.802 / MCD
Marketing plans : How to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Amsterdam : Elsevier, c2007. - xvii, 675 p. : col. ill. ; 25 cm.
Includes index.
9780750683869(pbk.) 0750683864(pbk.)
2004556468
Marketing--Management.
Marketing--Planning
HF5415.13 / .M369183 2002
658.802 / MCD