Foundations of marketing /
Pride, William M.
Foundations of marketing / William M. Pride, O.C. Ferrell. - 3rd ed. - Boston : Houghton Mifflin Co., c2009. - xxi, 569 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
9780618973378 (hbk. : library ed.) 0618973370 (hbk. : library ed.)
Marketing.
658.8 / PRI
Foundations of marketing / William M. Pride, O.C. Ferrell. - 3rd ed. - Boston : Houghton Mifflin Co., c2009. - xxi, 569 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
9780618973378 (hbk. : library ed.) 0618973370 (hbk. : library ed.)
Marketing.
658.8 / PRI