Introduction to business strategy : | b a strategic management approach :
Morden, Tony,
Introduction to business strategy : b a strategic management approach : text and cases / Tony Morden. - New York : McGraw-Hill Book Co.,1999 c1999. - 636 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077077180
92040088
Strategic planning.
658.4012 / M834
Introduction to business strategy : b a strategic management approach : text and cases / Tony Morden. - New York : McGraw-Hill Book Co.,1999 c1999. - 636 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077077180
92040088
Strategic planning.
658.4012 / M834