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Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. International ed. - Boston : McGraw-Hill Irwin, c. 2010. - xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Index : p. 747-778.

Includes bibliographical references and index.

ISBN: 9780070171008 (alk. paper) 9780071288415 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper)

LCCN: 2008044958

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.83420973 / HAW