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Burns, Alvin C.

Basic marketing research : Using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 2nd ed. Pearson International Edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxix, 4-510 p. : col. ill., col. maps ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780131354210 (pbk.) 0131354213 (pbk.)

LCCN: 2007039014

Nat. Bib. No.: GBA816681 bnb

Nat. Bib. Agency Control No.: 014511903 Uk

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B7787 2008

Dewey Class. No.: 658.830285554 / BUR