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Marketing Strategy and Competitive Positioning /

Hooley, Graham J.

Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, c2008. - xviii, 614 p. : ill. ; 25 cm.

Includes bibliographical references (p. 572-598) and index.

ISBN: 9780273706977 (pbk. : alk. paper) 0273706977 (pbk. : alk. paper)

LCCN: 2007041193

Subjects--Topical Terms:
Target marketing.
Marketing--Management.

Subjects--Index Terms:

LC Class. No.: HF5415.127 / .H66 2008

Dewey Class. No.: 658.802 / HOO

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