Market-led strategic change :
Piercy, Nigel.
Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 4th ed. - Oxford : Butterworth-Heinemann, 2009 - 551p. : ill. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
Includes index.
9781856175043
98135256
Marketing--Management.
HF5415.13 / .P542 1997
658.8 / PIE
Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 4th ed. - Oxford : Butterworth-Heinemann, 2009 - 551p. : ill. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
Includes index.
9781856175043
98135256
Marketing--Management.
HF5415.13 / .P542 1997
658.8 / PIE