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Integrated marketing communications/

Integrated marketing communications/ Hans Ouwersloot and Tom Duncan. - European ed - London : McGraw-Hill, 2008 - xviii, 523 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9780077111205 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 / OUW

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