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Proctor, Tony.

Strategic Marketing : An Introduction / Tony Proctor. - 2nd ed. - London ; New York : Routledge, c2008. - xii, 335 p. : ill. ; 26 cm.

Includes bibliographical references (p. 317-330) and index.

ISBN: 9780415458160 (hardback) 0415458161 (hardback) 9780415458177 (pbk.) 041545817X (pbk.)

LCCN: 2007050239

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .P76 2008

Dewey Class. No.: 658.802 / PRO