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Statistics for marketing and consumer research /

Mazzocchi, Mario.

Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.

Includes bibliographical references (p. [387]-398) and index.

ISBN: 9781412911214 (hbk) 9781412911221 (pbk)

LCCN: 2007936615

Subjects--Topical Terms:
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.

LC Class. No.: HF5415.2 / .M3817 2008

Dewey Class. No.: 658.83028 / MAZ

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