Brand positioning :
Sengupta, Subroto.
Brand positioning : strategies for competitive advantage / Subroto Sengupta. - 2nd ed. - New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999. - xiv, 297 p. ; 24 cm.
Includes index.
catalogued by: wessam
0074624016
Brand name products--Marketing.
658.827 / SEN
Brand positioning : strategies for competitive advantage / Subroto Sengupta. - 2nd ed. - New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999. - xiv, 297 p. ; 24 cm.
Includes index.
catalogued by: wessam
0074624016
Brand name products--Marketing.
658.827 / SEN