Total relationship marketing :
Gummesson, Evert, 1936-
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. - 3rd ed. - Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008. - xiv, 376 p. : ill. ; 25 cm.
Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Index : p. 365-376.
Bibliography : p. 345-363.
0750686332 9780750686334
Relationship marketing.
Marketing--Management.
658.812 / GUM
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. - 3rd ed. - Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008. - xiv, 376 p. : ill. ; 25 cm.
Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Index : p. 365-376.
Bibliography : p. 345-363.
0750686332 9780750686334
Relationship marketing.
Marketing--Management.
658.812 / GUM