Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed., Pearson international ed. - Upper Saddle River : Pearson Prentice Hall, c.2009. - 720 p. : ill. ; 29 cm.

Includes bibliographical references and index.

9780135153369 0135153360


Consumer behavior.





658.8342 / SOL