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Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 8th ed., International ed. - New York : McGraw Hill, c.2008. - xxi, 555 p. : ill., photos ; 24 cm.

Glossary: p. 529-540. Includes indexes.

Bibliography : p. 499-528.

ISBN: 9780071259354

Subjects--Topical Terms:
Marketing.
Consumer behavior

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

LC Class. No.: HF5415.3 / .C723 1984

Dewey Class. No.: 658.8342 / PET

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