International Marketing /
Cateora, Philip R.
International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham - 14th ed. - New York : McGraw- Hill, c.2009. - xv, 711 p. ; 25 cm.
Index: p. 688-711. Glossary : p. 680-687.
9780071288385 0071288384
79906088
Foreign trade promotion--Case studies.
Export marketing--Case studies.
HF1589 / .C37
658.848 / CAT
International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham - 14th ed. - New York : McGraw- Hill, c.2009. - xv, 711 p. ; 25 cm.
Index: p. 688-711. Glossary : p. 680-687.
9780071288385 0071288384
79906088
Foreign trade promotion--Case studies.
Export marketing--Case studies.
HF1589 / .C37
658.848 / CAT