Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston : McGraw-Hill Irwin, c2008. - xl, 712 p. : col. ill., col. map ; 29 cm.
Includes bibliographical references (p. 653-672) and indexes.
9780071101059
2006103506
Advertising.
HF5821 / .B62 2008
659.1 / ARE
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston : McGraw-Hill Irwin, c2008. - xl, 712 p. : col. ill., col. map ; 29 cm.
Includes bibliographical references (p. 653-672) and indexes.
9780071101059
2006103506
Advertising.
HF5821 / .B62 2008
659.1 / ARE