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Creative Strategy in Direct Marketing /

Jones, Susan K., 1949-

Creative Strategy in Direct Marketing / Susan K. Jones. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1998. - x, 502 p. : ill. ; 25 cm.

foreword by Bob Stone

Includes bibliographical references and index.

ISBN: 084423172X

LCCN: 97021652

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .J66 1998

Dewey Class. No.: 658.84 / JON

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