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Strategic Market Management /

Aaker, David A.

Strategic Market Management / David A. Aaker. - 8th ed. - Hoboken, NJ : John Wiley & sons, c2008. - xii, 322 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)

LCCN: 2008274680

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A23 2008

Dewey Class. No.: 658.8 / AAk

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