Marketing Research :
Easwaran, Sunanda.
Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, c2006. - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780195676969 (pbk.) 0195676963 (pbk.)
2007274094
Marketing research.
Marketing research--Case studies.
HF5415.2 / .E26 2006
658.83 / EAS
Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, c2006. - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780195676969 (pbk.) 0195676963 (pbk.)
2007274094
Marketing research.
Marketing research--Case studies.
HF5415.2 / .E26 2006
658.83 / EAS