Marketing Research :

Easwaran, Sunanda.

Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, c2006. - x, 605 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780195676969 (pbk.) 0195676963 (pbk.)

2007274094


Marketing research.
Marketing research--Case studies.

HF5415.2 / .E26 2006

658.83 / EAS