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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, United States : Pearson Prentice Hall, c.2006. - xxxi, 599 p. : ill. [col.] ; 24 cm.

Includes appendix. Includes Glossary. Includes index.

Includes bibliography.

ISBN: 0131469185 9780131469181 0132390027 ( Hard Cover) 9780132390026 ( Hard Cover)

LCCN: 2004029593

Subjects--Topical Terms:
Marketing

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / KOT