Advertising and promotion : an integrated marketing communications perspective /
George E. Belch.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. International ed. - Boston : McGraw-Hill/Irwin ,2009. C2009. - xxv, 838 p.: col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .
Distributer: Bacca.
Includes bibliographical references and index.
9780071284400 :
www.bl.uk
010032919
Michael Belch.
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. International ed. - Boston : McGraw-Hill/Irwin ,2009. C2009. - xxv, 838 p.: col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .
Distributer: Bacca.
Includes bibliographical references and index.
9780071284400 :
www.bl.uk
010032919
Michael Belch.
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL