Marketing strategy /
Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4th ed. - Mason, OH : Thomson South-Western,2008 c2008. - xxii, 717 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0324362722
2006938699
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .M3586 2008
658.802 / FER
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4th ed. - Mason, OH : Thomson South-Western,2008 c2008. - xxii, 717 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0324362722
2006938699
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .M3586 2008
658.802 / FER